Summary: According to recent data, non surgical cosmetic procedures are booming. More popular than ever, people love the fact that they can get results with no pain (okay, maybe not no pain—let’s say with minimal discomfort). Anyone interested in these procedures should definitely keep reading to see what’s making them so popular—and when you might be better off avoiding them.

Non Surgical Cosmetic Procedures Booming the Past Few Years

In what will come as no shock to anyone who has heard the word Botox lately, non surgical procedures are booming and they show no signs of slowing down anytime soon. Botox is leading the way with this, and it’s the most popular procedure in the United States—by a lot.

To be sure, comparing Botox to, say, breast augmentation is like comparing apples to oranges. There are vast differences between the two. But it’s important to note that millions of people get Botox every year. Breast augmentation is lucky to crack 250,000.

That’s not a knock on breast augmentation; it’s an attempt to put the numbers in perspective. In fact, non surgical procedures are becoming so popular that many surgeons are finding themselves emphasizing non invasive, alternative procedures. This could include anything from a non surgical nose job to non surgical breast augmentation to a kind of non surgical liposuction.

And as the trend veers towards the non surgical, the non surgical procedures tend to get more exotic (we’re looking at you Vampire Facelift). That’s not necessarily a bad thing, but it does represent an interesting aspect of the overall cosmetic surgery field. Rather, it seems that removing wrinkles isn’t enough to get your attention anymore—it needs a catchy name.

Currently Trending Non Surgical Procedures

To say that non surgical procedures are trending isn’t necessarily helpful—only because there are so many non surgical procedures. That’s like saying that people buying cars are trending. Well, sure, but what cars? So let’s take a look at some of the hottest non surgical and non invasive procedures on the market today:

  • Botox: Whether you’re judging based on overall sales or increase in sales year over year, Botox is a perennial winner. This injectable, designed to eliminate lines and wrinkles that are caused by muscle contractions (which, it turns out, is a lot of the first wrinkles you tend to get). But it also has a lot of other uses, including the treatment of excessive sweating and migraine headaches.
  • Kybella: This injectable hit the market with a splash just a few months ago. Designed to eliminate fat from around the chin area with just a few simple injections, Kybella is kind of like a dream come true. Just a few injections and your fat will start to melt away. This injectable is specially formulated to break down the cell walls of fat in your double chin and, therefore, help you get rid of your double chin.
  • Lip Injections: For the past few years, big lips have definitely been in. Patients who want thick, luscious, sexy-looking lips, therefore, have plenty of non invasive options on how to get them. Generally, surgeons will use specially formulated dermal fillers that are composed of smaller molecules (and therefore generate smoother final results—which is vital for the lips).

Whether you’re going to a MedSpa in Minneapolis or a clinic in Los Angeles, these procedures are generally quite widely available.

Continuing Innovation

There’s that old saying: no pain, no gain. That’s a more accurate description of how the world is than it is of how people wish the world was. In other words, people tend to want gain without pain. Part of the appeal of these non surgical procedures it that they offer just that: gain without the pain (at least, without the pain that accompanies surgery: swelling, bruising, long recovery, etc).

And, of course, surgical procedures aren’t going anywhere. If you want big, bold effects, there’s really no substitution for surgery. These non invasive procedures are designed to generate subtle, natural looking results because, frankly, that’s kind of their wheelhouse. Non invasive procedure can only do so much, and when they’re pushed beyond their boundaries, that’s when you get subpar results (we’re looking at you, Botox Face).

Using the Right Procedure for the Right Problem

There’s a temptation, I think, to be the hammer and see every problem as a nail. This is true with either cosmetic or plastic surgery. The trick is knowing which one to rely on in which instances. Generally, cosmetic procedures are going to be best for solving small problems or for preventing problems before they start. On the other hand, plastic surgery is going to be your best bet for tackling bigger problems.

The nice thing about all of this innovation in the field of cosmetic surgery is that, rather than turning every problem into a nail, it’s giving you more tools in your tool belt. And the more tools you have, the better you’re able to solve any problem. With results like that, there’s no doubt that non surgical cosmetic procedures will continue to trend.

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