Summary: The power of modern injectables is difficult to dispute. There’s just no getting around the fact that these injectable treatments–from Juvederm to Kybella–can do more than we ever thought possible. As few as twenty years ago, this entire class of treatment was marginal at best. Now, injectables are among the heaviest hitters that cosmetic surgeons have at their disposal.

How Powerful Are Modern Injectables?

The power of modern injectables is hard to refute. A number of years ago–maybe even as little as ten or fifteen years ago–injectables were something of a subclass in terms of cosmetic surgery. Sure, there was Botox and that was pretty potent. But dermal fillers hadn’t really com into fashion at that point.

In the early 2000’s, everything changed, and injectables have been on a hyperbolic increase in popularity ever since. In part that’s because the word has gotten out on just how powerful these treatments can be.

But another part of the equation is the fact that there are simply more injectables than there used to be. Patients have more options and more treatments are available. That’s why we’re looking today at the power of modern injectables. We want to know what kinds of injectables are appealing to patients and what those injectables can actually do. So we’ll be spending a fair bit of time talking about those injectable procedures that have become more popular over the years.

The Most Recent Arrival: Kybella

The most recent big shift in the injectable market has without a doubt been the introduction of Kybella. This injectable is FDA approved for treatment of submental fat, making it the first injectable solution that can actually diminish fat. That makes Kybella a pretty big deal.

Currently, Kybella is only approved for use around the jawline, meaning the injectable is typically used to mitigate the dreaded double-chin. With just a few injections, patients can transform their chins, leading to a much more athletic, slender-looking face.

That this can all be accomplished with an injection is nothing short of revolutionary. There has, of course, been some backlash towards Kybella. But in part that’s because expectations for this injectable have become significantly inflated. Still, even with those outsized expectations, it’s likely that Kybella will be around–and be quite popular–for some time to come.

Adding to the Family: Juvederm

Juvederm is easily one of the most prolific injectable brands on the market today. There are several different variations of hyaluronic acid based filler sold under the Juvederm umbrella. Among the newest additions to the Juvederm family are Volbella and Vollure, each of which are formulated to do something different.

  • Juvederm Vollure is specially formulated to treat areas of wrinkles such as nasolabial folds (the wrinkles you get around your nose). More than that, Vollure is designed as a robust dermal filler, meaning results from your injections will typically last around 18 months (that’s 6 months longer than most other Juvederm formulations).
  • Juvederm Volbella is formulated to product incredibly fine results. This brand new injectable is designed to mitigate lines and wrinkles in the lips. In some cases, Volbella is also used to eliminate fine lines and wrinkles around the eyes.

These new Juvederm formulations aren’t all that different from the main lines of Juvederm products. But these innovations do continue to offer patients new options and treatments.

Off Label Uses

One of the other reasons that injectables are so incredibly popular comes down to their versatility. Sometimes, surgeons are able to use injectables for something that they were never intended to do. That’s the case with procedures like the non surgical nose job, which uses dermal filler injections to safely alter the shape of the nose.

This type of off label use is not entirely uncommon in the field of cosmetic surgery. And usually it means that surgeons are attempting to innovate in order to fill a certain need they see among their patients.

In many cases, these off label uses will eventually become approved by the FDA. But if you have any doubts whatsoever, you should talk to your cosmetic surgeon about what the procedure will entail and what you can expect from your treatment.

The Future of Injectables

Modern injectables are certainly making headway in today’s cosmetic surgery world. That leaves little doubt about the future of injectables: it’s a strong one. Indeed, we expect injectables to become ever more versatile and powerful. We expect the capabilities of these treatments–and of the surgeons–to increase over time.

After all, most of these injectables are intended for one simple purpose: to give patients options. And the more options patients have, the more likely they are to find the right procedure for themselves. If you have questions about what cosmetic surgery procedures might be right for your needs, talk to your cosmetic surgeon today.


About the Author: Dan Voltz is an author and content creator who specializes in plastic and cosmetic surgery. He is constantly discussing new innovations with cosmetic and plastic surgeons to ensure he gets the latest information possible.

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